疫情常态化下河南省休闲体育产业面临的困境与发展路径研究

Research on the Dilemma and Development Path of Leisure Sports Industry in Henan Province under the Normalization of the Epidemic

近年来,受新冠疫情影响,体育产业大环境受到了严重的冲击,但也带来了一定的机遇。随着国家政策的开放,如何在疫情常态化的困境中谋求变局,在革新中抓住机遇,迎难而上,在大力发展河南省休闲体育产业的同时,加速产业转型,优化休闲体育产业结构是当下需要重点考虑的问题。该研究为行业提出了几条发展路径,包括加强休闲体育设施的数字化和自动化,推广在线体育和健身计划,扩大户外体育活动的范围,同时聚焦河南省休闲体育产业特点,结合新冠肺炎疫情常态化下带来的问题,深入分析未来发展路径与改革创新办法。

In recent years,affected by the COVID-19 epidemic,the overall environment of the sports industry has been severely impacted,but certain opportunities are also brought.With the opening of national policies,how to seek changes in the predicament of the normalization of the epidemic,seize the opportunity in innovation,face difficulties,accelerate industrial transformation while vigorously developing the leisure sports industry in Henan Province,and optimize the industrial structure of leisure sports is the issue that needs to be considered at present.This study proposes several development paths for the industry,including strengthening the digitalization and automation of leisure sports facilities,promoting online sports and fitness programs,and expanding the scope of outdoor sports activities,and focusing on the characteristics of the leisure sports industry in Henan Province and combined with the current problems brought by the normalization of the COVID-19 epidemic,deeply analyzes the future development path and reform and innovation methods.