关于新形势下风景园林设计企业管理与实践的思考

Thoughts on the Management and Practice of Landscape Architecture Design Enterprises Under the New Situation

文章解析了当前我国风景园林设计行业面临的行业竞争加剧和后疫情时代的困境,以及实现“两山”理论,推动绿色发展,促进人与自然和谐共生等构建美丽中国新版图的发展机遇;并结合风景园林设计企业在科学布局、发展EPC业务模式、专精核心技术、重视科技创新、优化管理模式等管理实践方面的经验,提出延伸产业链条、加快企业商业模式升级、加速数字化和智能化转型、聚焦战略方向的思考与展望。

The intensification of competition in the domestic landscape design industry was described,and the complicated plight in the post-epidemic era was identified.The development opportunities for building a new version of beautiful China,such as realizing the Two Mountains Theory,promoting green development,and promoting the harmonious coexistence of human and nature,were analyzed.According to the experience of landscape architecture design enterprises in rational layout,EPC business development,core technology promotion,technical innovation and management model optimization,the following thoughts and prospects were proposed:extending the industrial chain,promoting the upgrading of enterprise business model,accelerating digital and intelligent transformation and focusing on strategic orientation.