后冬奥时代张家口滑雪场发展路径研究

Research on the Development Path of Ski Resorts in Zhangjiakou in the Post-Winter Olympic Era

2022北京冬奥会的成功举办,给张家口市滑雪场带来了重大发展机遇。该文首先对张家口市滑雪场的区位优势和赛事优势,以及自身存在的不足进行分析,通过参考借鉴承办过第一届冬奥会的霞慕尼滑雪场的成功发展经验,立足于张家口市地域特色,提出以下建议:全季全域运营谋求可持续发展;完善配套设施建设,提高接待能力;增加产品延伸度,提升品牌文化优势;多方合作,培育高质量人才;以点带面,推动场馆集群化发展,以期推动张家口市滑雪场可持续、高质量发展。

The successful holding of the 2022 Beijing Winter Olympic Games has brought significant development opportunities to ski resorts in Zhangjiakou.This paper first analyzes the location advantages,competition advantages and its own shortcomings of ski resorts in Zhangjiakou,and puts forward the following suggestions by referring to the successful development experience of Chamonix Ski Resort which hosted the first Winter Olympic Games,and based on the regional characteristics of Zhangjiakou.Operate in full seasons and all regions to seek sustainable development,improve the construction of supporting facilities to improve the reception capacity,increase product extension to enhance brand cultural advantages,conduct multi-party cooperation to cultivate high-quality talents,and promote the cluster development of venues with point to an area,so as to promote the sustainable and high-quality development of ski resorts in Zhangjiakou.