灯光节重塑城市形象的路径

Research on the Path of Light Festival Reshaping Urban Image

夜间经济的发展促使城市光形象建设成为重塑城市形象新的侧重点。本文主要探讨了灯光节重塑城市形象的方法及路径。首先,对城市灯光节的典型案例进行分析,按其形式特征划分为品牌型、艺术型、历史型、商业型和竞赛型5种灯光节类型,并总结归纳其形态和特点;其次,将城市形象的重塑路径分解为对城市空间、城市肌理、城市精神和城市体验4个维度的塑造,形成“物理-感知”的层级营造序列。据此,通过灯光节打造夜间新边界、新风格、新地标以及新活动,全方位重塑夜间城市形象。

The development of night economy makes the construction of urban light image become a new focus of rebuilding urban image.This paper mainly discusses the ways and paths of the light festival to reshape the urban image.First of all,it analyzes the typical cases of urban light festivals,and divides them into five types according to their form characteristics:brand type,art type,history type,commercial type and competition type,and summarizes their forms and characteristics.Secondly,the reconstruction path of urban image is divided into four dimensions of urban space,urban texture,urban spirit and urban experience,forming a hierarchy of"physics-perception".Accordingly,new boundaries,new styles,new Iandmarks and new activities will be created through the light festival to comprehensively reshape the image of the city at night.