论图形设计修辞中的“元素替换”

Research on the"Element Replacement"in Graphic Design Rhetoric

在构建图形设计修辞学三维向度理论模型的基础上,辨析了“替换性”和“元素替换”的联系与区别,明确了元素替换是基于寄生性动因的一种符号组合模式,进而界定了替换形的概念与边界。基于同构图形的5种源模态,认为替换形、共用形、双关形、正负形、仿拟形、填充形和渐进形是7种核心修辞,依此构建了替换形中心视角的核心-二级边界修辞模型。通过图形案例的符号切分,明确了替换形的全部核心-二级边界修辞亚类型的组合模式及基本特征。

Based on the construction of three-dimensional theoretical model of graphic design rhetoric,the relationship and difference between"replaceability"and"element replacement"are analyzed.It is clear that element replacement is a symbol combination mode based on parasitic motivation,and then the concept and boundary of replacement graphics are defined.Based on the five source modals of isomorphic graphics,it is considered that the seven kinds of core rhetoric are replacement graphics,common graphics,pun graphics,positive and negative graphics,parody graphics,filling graphics and gradual graphics.Therefore,the core-secondary boundary rhetoric model of replacement figure central perspective is constructed.Through the symbol segmentation of graphic cases,the combination mode and basic characteristics of all core-secondary boundary rhetoric subtypes of replacement figure are clarified.