农村电子商务发展会促进农村劳动力本地就业吗

Does Rural E-commerce Promote Local Employment of Rural Labor Force?

本文借助“电子商务进农村综合示范”政策实施这一准自然实验带来的外生冲击,采用全国农村固定观察点村级层面面板数据,采用多时点渐进DID模型实证分析农村电子商务发展对农村劳动力本地就业的影响。研究结果表明:农村电子商务发展有助于农村劳动力本地就业。“电子商务进农村综合示范”政策实施后,农村劳动力本地就业比例平均提高了3个百分点。一系列稳健性检验后,研究结论依然成立。进一步的机制分析显示,农村电子商务主要通过优化乡村就业环境、依托创业带动就业和推动企业带动就业3个途径促进农村劳动力本地就业。本文结论为经济发展“新常态”下促进农村劳动力本地就业提供了经验证据与政策启示。

Based on the quasi-experiment of“National Rural E-commerce Comprehensive Demonstration Policy”,this paper uses the village-level survey data from rural China to empirically analyze the impact of rural e-commerce on the local employment of rural labor force through the staggered Difference-in-Differences(DID)model.The results show that the development of rural e-commerce is conducive to promoting local employment of rural labor force and the local employment ratio of rural labor force has increased by 3 percentage points on average.After a series of robustness tests,the conclusion is still valid.Further mechanism analysis shows that rural e-commerce mainly promotes the local employment of rural labor force through optimizing the rural employment environment,creating jobs by entrepreneurship,and promoting enterprises to drive employment.The conclusion of this paper provides empirical evidence and policy implications for promoting local employment of rural labor force under the new normal of economic development.