摘要
文化消费主义是西方资本主义社会的产物,负效应尤为突出,其传播和盛行是资本逻辑、媒介逻辑和心理驱动逻辑共同作用的结果。这三种逻辑的共同演绎,使文化消费中文化精神流失、消费异化、人的价值扭曲等问题凸显。在当代中国,我们必须予以坚决批判和抵制,这就需要规约资本逻辑,监管媒介传播,培育积极社会心态,弘扬劳动精神,营造合理健康的文化消费氛围,提升社会大众文化消费的道德素养和文明程度。
Cultural consumerism is the product of western capitalist society,and its negative effect is particularly prominent.Its spread and prevalence is the result of the joint action of capital logic,media logic and psychological-driven logic.The joint deduction of these three kinds of logic makes the problems of cultural spirit loss,consumption alienation and distortion of human value in cultural consumption.In contemporary China,we must resolutely criticize and resist it,which requires to regulate capital logic,supervise media communication,cultivate positive social mentality,and promote the spirit of labor.As a result,it can create a reasonable and healthy cultural consumption atmosphere,and enhance the moral quality and civilization of social mass cultural consumption.
基金
国家社会科学基金一般项目“新发展阶段促进人民精神生活共同富裕的难题及破解对策研究”(22BKS170)阶段性成果。
关键词
文化消费主义
资本逻辑
媒介传播
心理驱动
cultural consumerism
capital logic
media communication
psychological-driven
