文旅融合背景下贵州少数民族非遗文化高质量发展途径探究——以贵州蜡染为例

Research on High-quality Development of Intangible Cultural Heritage of Ethnic Minorities in Guizhou under the Background of Cultural and Tourism Integration:Taking Guizhou Batik as an Example

在文旅融合发展的背景下,为了寻找以蜡染为代表的贵州少数民族非物质文化遗产的发展新方向,文章结合贵州蜡染当前面临的产业发展规模小、产品缺乏创新性、传播受限等现实困境,从企业联合打造优质品牌、政策护航产业发展、产品创新增强竞争力、新媒体助力市场营销等方面探索少数民族非物质文化遗产的高质量产业发展路径。

Under the background of integrated development of culture and tourism,in order to find a new direction for the development of intangible cultural heritage of ethnic minorities in Guizhou represented by batik,this paper combined with the current practical difficulties of Guizhou batik,such as small industrial development scale,lack of product innovation and limited communication,to explore high-quality industrial development paths for the intangible cultural heritage of ethnic minorities from the aspects of enterprises jointly building high-quality brands,policies escorting industrial development,product innovation enhancing competitiveness,and new media helping marketing.