Trend of the Times

The rise of the Chinese economy and China’s cultural confidence is driving the popularity of brands rooted in the unique Chinese culture.LITERALLY meaning a national wave or national trend,Guochao denotes a new consumer trend emerging in China in recent years.With the rise of the Chinese economy,domestic brands are embracing traditional cultural elements boosted by the Chinese pride in the achievements of the nation.Traditional culture has become a unique feature of Chinese brands going abroad and even foreign brands courting the Chinese market.From clothing and daily necessities to cell phones and cars。