俄美国际传播博弈的方式与手段:以RT电视台为例

Ways and Means of Russian-American International Communication Game:An Example of Russia Today

媒体国际传播能力作为当今国际关系的重要影响因素之一,反映的是国家之间的信息交流和相互影响,已经成为维护国家利益的重要手段。进入新世纪以来,俄罗斯整合国内媒体资源,组建了对外传播航母,尤其是今日俄罗斯电视台(RT)的创建,向国际社会传递出不同于西方国家媒体的声音,一定程度上扭转了俄罗斯在国际传播格局中的被动局面。俄罗斯媒体在国际传播格局中的表现,引起了以美国为首的西方国家的不满,导致俄罗斯与以美国为代表的西方国家在国际传播领域展开了激烈较量,美国对RT电视台的制裁和打压,充分展现出两国媒体国际传播博弈的激烈程度。本文通过分析美俄两国围绕RT电视台在媒体国际传播博弈过程中的方法和手段,归纳出媒体国际传播博弈的本质和特点以及带来的经验和教训。

The international communication ability of the media,as one of the important influencing factors in international relations in today's world,reflects the information exchange and mutual influence between countries,and has become an important means of safeguarding national interests.Since entering the new century,Russia has integrated domestic media resources and formed a foreign communication giant,especially the establishment of Russia Today TV,which has conveyed a voice different from that of Western media in the international community,to some extent reversing its passive position in the international communication situation.The performance of Russian media has caused dissatisfaction among Western countries led by the US,leading to a fierce competition between Russia and Western countries in the international communication,The sanctions and suppression of RT can fully demonstrate the intensity of the international communication game between the media of both sides.By analyzing the game between the US and Russia around RT,this article summarizes the essence,characteristics,experiences and lessons of the media international communication game between the two countries.