“美丽中国”视野下农业区域公用品牌发展研究

Research on the Temporal and Spatial Evolution of Network Public Opinion in Emergencies:Taking“Guizhou Bus”Incident as an Example

“美丽中国”建设作为一项国家战略,为我国今后的社会发展指明了方向,“美丽中国”建设的一个重要着力点就是乡村振兴。农业区域公用品牌作为乡村振兴的重要手段,在乡村产业发展中起着重要作用。然而,当前我国农业区域公用品牌在创建、保护和传播过程中仍然存在一些问题,因此,必须从变革思维、厘清主体与创新实践三方面着手,打造农业区域公用品牌,助力“美丽中国”建设。

Taking the“Guizhou Bus”emergency as an example,and based on the microblog platform,this paper analyzes the evolution mechanism of the network public opinion of emergencies by using risk information dissemination and risk social response in the risk social amplification framework.It finds that the government,media and the public are the three main bodies of the network public opinion risk amplification.Through text sentiment analysis,keyword extraction and sentiment polarity judgment,it analyzes the evolution law of this network public opinion event and proposes corresponding public opinion guidance strategy.