“互联网+”山西省体育文化产业发展现状及对策研究

Research on the Development Status and Countermeasures of Shanxi Province Sports Culture Industry under the Background of“Internet+”

体育文化产业作为新兴的低碳环保朝阳产业,对拉动经济增长、促进全民健身运动等发挥着重要的作用。文章以“互联网+”为研究背景,对山西省体育文化产业的现状及问题进行客观和系统化研究,并提出山西体育文化产业发展新模式,为促进“互联网+”时代山西体育文化产业可持续发展提供新的思路,有着积极的作用和意义。

As an emerging low-carbon and environmentally friendly sunrise industry,the sports and cultural industry plays an important role in driving economic growth and promoting national fitness campaign.Taking“Internet+”as the research background,and using“Internet+”technology,this paper conducts an objective and systematic study on the current situation and problems of sports culture industry in Shanxi Province,and puts forward the new development model of Shanxi sports culture industry,which has a positive role and significance in promoting the sustainable development of Shanxi sports culture industry in the era of“Internet+”.