文化转译视角下徐州非遗文化数字文创设计研究

Research on Digital Cultural Creation Design of Xuzhou Intangible Cultural Heritage from the Perspective of Cultural Translation

文章基于徐州非遗文化文创产品设计转译的途径以及数字化创新方法,探索非遗活化路径。结合徐州“伏羊食俗”非遗项目,通过对伏羊文化的物质、文化、行为层次元素的转译提炼,围绕插画主题进行IP形象设计以及数字文创产品开发。归纳了文化转译下符号化数字图像转化与数字文创产品的设计方法,打造品牌形象,拓展了地方非遗文化与互联网媒介融通的形式。有助于深度挖掘非遗数字文创主题,保证数字文创产品文化层次结构的完整性,延伸了徐州非遗文化保护活态发展道路。

To study the ways of design translation of Xuzhou intangible cultural and creative products and digital innovation methods,and explore the activation path of intangible cultural heritage.In combination with the intangible cultural heritage project of"Fuyang Food Custom"in Xuzhou,through translating and refining the material,cultural and behavioral elements of Fuyang culture,IP image design and digital cultural and creative product development are carried out around the theme of illustration.The design methods of symbolic digital image transformation and digital cultural and creative products under cultural translation are summarized to create a brand image and expand the form of integration of local intangible cultural heritage culture and Internet media.Will help to deeply explore the theme of intangible digital cultural heritage,ensure the integrity of the cultural hierarchy of digital cultural innovation products,and extend the path of the development of Xuzhou intangible cultural heritage protection.