基于IP+文旅的苏州青少年研学游产品设计

Design of Suzhou Teenagers Study Travel Products based on IP+Cultural Tourism

文章探索和总结了青少年研学游产品设计创新的突破口,来避免产品的同质化,从而让研学游真正吸引到青少年,助力中国传统文化的传播。通过分析研学游产品和青少年用户的特点,系统地总结如何通过IP的重塑、场景的营造、体验的设计、道具的设计这四个步骤进行青少年研学游产品的设计,并以苏州青少年研学游产品设计为例进行分析验证。通过对研学游产品设计实例中有形和无形的文创旅游产品的设计研究,总结普遍适用于“IP+文旅”模式下研学游产品的设计方法:以文化元素为基础结合地方旅游特色重塑文化IP;有针对性地营造差异化的场景,为实现用户的互动体验提供最合适的空间。这也将促进区域文化创意产业发展,希望所提出的设计思路能为文创旅游产品的设计提供参考。

This paper aims to explore and summarize the breakthrough of product design innovation of teenagers study travel products,so that study travel products can truly attract teenagers and help the spread of Chinese traditional culture.By analyzing the characteristics of study travel products and young users,this paper systematically summarizes the methods of how to design teenagers study travel products through the four steps:IP remodeling,scene creation,experience design and prop design.Then takes Suzhou teenagers study travel products design as an example for analysis and verification.Through the research on the design of tangible and intangible cultural creative tourism products in the case of study travel products,this paper summarizes the design methods that are generally applicable to all kinds of study travel products under"iP+cultural tourism"models as follows:reshape cultural IP based on cultural elements and local tourism characteristics;create differentiated scenes with pertinence;provide the most suitable space for the user's interactive experience.This will also promote the development of regional cultural and creative industries.It is hoped that the design ideas can provide reference for thedesignof cultural and creative tourism products.