2022年中国符号学发展研究

2022 Annual Report of Chinese Semiotic Studies

2022年中国符号学研究主要集中在传播、艺术、形象建构领域,整体呈现出两方面显著特征。一方面,符号学理论研究结合符号互动论等经典传播学理论得到了进一步发展,同时中国特色的思政建设成为符号学研究新动向。另一方面,智媒时代符号学视域的研究热度逐渐上升,艺术学与美学研究、文化产业研究都保持着较高的讨论度,相关话题包括传统非物质文化遗产、广告与“国潮”等,呈现出符号学在新论题上的应用潜力。

In 2022,semiotic research in China focused on communication,art and image construction and had two distinct features.First,in combination with developments in classic communication theories such as symbolic interactionism,the theoretical understanding of semiotics was advanced.Furthermore,the ideological and political construction of semiotics with Chinese characteristics became a trend in semiotic research.Second,the popularity of semiotics as a research field was gradually increasing in the era of digital media.Researchers'established enthusiasm for art and aesthetic studies and cultural industry studies was maintained.Related topics such as traditional intangible cultural heritage,advertising and Chinese fashion show the potential of applying semiotic perspectives to new fields.