文旅融合助推海南旅游业高质量发展研究

Promoting the High-Quality Development of Hainan Tourism Industry Through the Integration of Culture and Tourism

文化与旅游天然密不可分,文旅融合是文化和旅游产业发展的内在规律和必然趋势,用文化丰富旅游内涵和吸引力,是提升海南旅游业价值、实现旅游业高质量发展的重要途径。本文基于高质量发展背景,探索挖掘海南特色文化资源,以文旅融合助推海南旅游业高质量发展,主要研究内容包括(:1)梳理海南旅游产业发展面临的价值增值不高、人文资源开发不足、旅游体验层次偏浅等主要瓶颈问题及其原因;(2)运用CiteSpace软件对海南历史文化相关的文献资料进行整理分析,从已有研究中挖掘海南特色文化资源,提炼海南文化的主要内容与特征;(3)从品牌建设、产品开发、业态融合、科技支撑和顶层设计等多方位提出促进海南旅游业高质量发展的对策建议。

There is a close correlation and connection between culture and tourism.The integration of culture and tourism is the internal rules and inevitable trend of the development of culture and tourism industry.Enriching the connotation and attraction of tourism with culture is an important way to enhance the value and achieve high-quality development of tourism in Hainan.Based on the background of high-quality development,this paper explores and excavates cultural resources with Hainan characteristics to boost the high-quality development of Hainan's tourism industry through the integration of culture and tourism.The main research contents are as follows:(1)Sorting out the main bottleneck problems in the development of Hainan's tourism industry,such as the low value-added products,the insufficient development of cultural resources and the shallow level of tourism experience and their causes.(2)The historical and cultural litera‐tures of Hainan are classified and analyzed by using CiteSpace software to exploit Hainan's special cultural resources and summarize the main contents and characteristics of Hainan culture from existing research.(3)Some measures and suggestions will be advanced to achieve the high-quality development of Hainan tourism industry,relating to brand building,product development,industry convergence,technological support and policy design.