数字经济时代江苏省文旅融合高质量发展策略研究

Study on the Strategy of High Quality Development of Cultural Tourism Integration in Jiangsu Province in the Era of Digital Economy

在国家政策的推动、数字经济发展的需要和文旅融合发展的趋势下,本文从研究数量和研究内容两个方面梳理了数字经济和文旅融合相关文献,结合江苏省文旅融合发展的成效和发展趋势,提出江苏省文旅融合高质量发展策略:搭建融合发展平台载体;延伸文旅产业发展链条;优化文旅融合产品和服务;大力推进数字文旅产业;促进文旅消费扩容提质;推动文旅市场繁荣有序发展;提升“水韵江苏”文旅品牌影响力。

Under the promotion of national policies, the need of digital economy development and the trend of cultural tourism integration development, this paper composes the literature related to digital economy and cultural tourism integration from two aspects of research quantity and research content, combines the effectiveness and development trend of cultural tourism integration development in Jiangsu Province, and proposes the strategy of high-quality development of cultural tourism integration in Jiangsu Province: build the platform carrier of integration development;extend the development chain of cultural tourism industry;optimize cultural tourism The strategy of high-quality development of cultural and tourism integration in Jiangsu Province is as follows: building a platform and carrier for integration development;extending the development chain of cultural and tourism industry;optimizing the products and services of cultural and tourism integration;vigorously promoting the digital cultural and tourism industry;promoting the expansion and quality of cultural and tourism consumption;promoting the prosperous and orderly development of cultural and tourism market;and enhancing the influence of " Water Charm Jiangsu" cultural and tourism brand.