健康生活目的地战略下丽江“民宿+乡村康养”产品体系的构建

On Constructing Lijiang’s“Homestay+Rural Health Care”Product System Under the Strategy of Healthy Life Destination

为落实“健康中国,健康云南”的重大发展战略,云南省丽江市推行了“打造健康生活目的地,构建新时代云南经济体系”等经济创新举措。为实现“民宿+乡村康养”的社会价值、经济发展前景,打造集自然风光、现代化建设和康养项目于一体的民宿社群。云南省丽江市的自然条件和乡村民宿康养具有较好的发展前景,应细致规划文旅康养的设计理念和注意事项,制订一套科学、完备的产品体系,构建长期有效的发展策略。

For implementing the major development strategy of“Healthy China,Healthy Yunnan”,Lijiang City in Yunnan Province has implemented economic innovation initiatives such as“building a healthy life destination and building Yunnan economic system in the new era”.For realizing the social value and economic development prospect of“homestay+rural health care”,there is a need to build a homestay community integrating natural scenery,modernization and health care projects.The natural conditions and rural homestay wellness of Lijiang City have good development prospects;to this end,there is a need to carefully plan the design concept and precautions on cultural tourism wellness,to develop a set of scientifi c and complete product system and to establish long-term and eff ective development strategies.