博物馆网络直播实践

The Livestreamting Practice of Museums

2016年网络直播异军突起,以其互动和便捷的特性影响着各行各业,各大博物馆也相继跟进,推出自己的直播活动,从此“博物馆+网络直播”的新传播模式产生。清华大学艺术博物馆于2020年3月开始建立自己的直播团队并推送直播活动。文章将以清华大学艺术博物馆的直播实践为例,介绍直播相关的团队组建、设备采购、流程规范等工作如何推进与落地,最后介绍其直播活动的应用效果。

In 2016,livestreaming rose abruptly,affecting all walks of life with its interactive and convenient characteristics.Major museums have also followed suit and launched their own livestreaming activities,and since then the new communication mode of"Museum+Livestreaming"has emerged.Tsinghua University Art Museum began to establish its own livestreaming team and pushed livestreamting activities in March,2020.This article will take the livestreaming practice of Tsinghua University Art Museum as an example to introduce how to promote and implement the team building,equipment procurement,process specifications and other work related to livestreaming,and finally introduce the application effect of its livestreaming activities.