美丽中国视域下短视频赋能乡村旅游产业繁荣的特征分析

Analysis of the Characteristics of Short Videos Empowering the Prosperity of Rural Tourism Industry from the Perspective of Beautiful China

当前,三农工作的重心已成功转向乡村振兴,推动乡村旅游产业繁荣是增加乡村收入、实现乡村现代化的重要一环。短视频作为新媒体传播工具,凭借立体化视听、时效性短、互动性强等特点拥有一大批受众,是助推旅游产业繁荣的重要媒介。探索短视频在视听冲击、网络外部性正效应、刻板效应、情感效应等方面发挥的作用助推乡村旅游产业发展的机制,并围绕短视频在赋能美丽中国乡村旅游中内容同质化、叙事浅层化、制作流水化等方面的困境,提出打造IP产品品牌、加强视频技能培训、构建文化价值认同感等改进策略。

At present,the focus of agriculture,rural areas and farmers has successfully shifted to rural revitalization.Promoting the prosperity of rural tourism industry is an important part of increasing rural income and realizing rural modernization.As a new media communication tool,short video has a large audience with the characteristics of three-dimensional audio-visual,short timeliness and strong interaction,and is an important medium to promote the prosperity of the tourism industry.This article will explore the role of short videos in audio-visual impact,positive network externality effect,stereotype effect,emotional effect,etc.to promote the development of rural tourism industry,and focus on the homogeneity of content in empowering beautiful Chinese rural tourism.In order to solve the dilemma of narration,shallow narrative,and streamlined production,it proposes improvement strategies such as building IP product brands,strengthening video skills training,and building a sense of cultural value identity.