菏泽市道地中药材销售情况调查及产业化发展

Investigation and Industrialization Development of Traditional Chinese Medicinal Materials in Heze City

目的为了充分了解菏泽市道地中药材销售情况,以为进一步合理保护和发展菏泽市道地中药材种质资源、完善产业化发展提供有益借鉴。方法以舜王城中药材交易市场为依托,通过实地走访,调查问卷的方式,从菏泽市道地中药材主要品种进货来源、销售方向、销售客户来源情况、交易量、交易形式以及经营商户收入比例6个方面展开调研和分析。结果道地药材的种植资源没有充分开发利用,销售途径相对简单,未建立强大、稳定的营销渠道,主要营销模式仍是传统贸易,道地中药材产业为当地商户带来的收入占比较低。结论选择好品种,科学栽培,提升再加工的深度和广度,提升药材品质,同时充分运用先进的营销方式,加强种植与使用之间的协作,使道地中药材产业化发展的道路走得更远更广。

Objective In order to fully understand the sales situation of authentic Chinese medicinal materials in Heze city,we hope to provide useful reference for further reasonable protection and development of germplasm resources of authentic Chinese medicinal materials in Heze city and reasonable improvement of industrialization development.Methods Based on the traditional Chinese medicinal materials trading market in King Shun City,through field visits and questionnaires,the research and analysis were carried out from six aspects of the main varieties of traditional Chinese medicinal materials in Heze City,including source of purchase,sales direction,source of sales customers,trading volume,trading form and income proportion of business owners.Results It was found that the cultivation resources of authentic Chinese medicinal materials were not fully developed and utilized,the sales channels were relatively simple,and strong and stable marketing channels were not established.The main marketing mode was still traditional trade,and the income of authentic Chinese medicinal materials industry for local merchants was relatively low.Conclusion Selecting good varieties,scientific cultivation,improving the depth and breadth of reprocessing,improving the quality of medicinal materials,and making full use of advanced marketing methods,strengthening the cooperation between planting and use,so as to make the road of industrialization development of authentic Chinese medicinal materials go further and wider.