全媒体时代开创媒体融合的“红山模式”策略

Strategy of Creating a"Hongshan Model"for Media Integration in the All Media Era

推动媒体融合发展,事关推进国家治理体系和治理能力现代化。2014年8月,《关于推动传统媒体和新兴媒体融合发展的指导意见》的出台,标志着媒体融合发展的理论体系全面形成,开启了“中国媒体融合元年”。红山区融媒体中心应势而动,顺势而为,全力推动传统媒体和新兴媒体在内容、渠道、平台、经营、管理等方面的深度融合,打造媒体融合的“红山模式”。

Promoting the integration and development of media is related to promoting the modernization of the national governance system and governance capabilities.In August 2014,the issuance of the"Guiding Opinions on Promoting the Integration and Development of Traditional and Emerging Media"marked the comprehensive formation of the theoretical system for media integration and marked the beginning of the"first year of media integration in China".The Hongshan District Integrated Media Center responds to the trend and takes advantage of it,fully promotes the deep integration of traditional and emerging media in terms of content,channels,platforms,operations,management,and other aspects,and creating a"Hongshan Model"of media integration.