数字经济赋能生鲜农产品双渠道供应链升级优化策略研究

Research on the Upgrading and Optimization Strategy of the Dual-channel Supply Chain of Fresh Agricultural Products Empowered by the Digital Economy

文章在分析数字经济下生鲜农产品供应链内涵基础上,探究了数字经济赋能的优势,双渠道供应链发展的现状及制约因素。并基于浙江台州农产品供应链实践进行了分析,提出了数字经济赋能下农产品双渠道供应链全链条共建贯通、搭建信息溯源平台、提升标准化管理和加强配套服务能力等升级优化策略,为生鲜农产品数字经济发展提供样板,促进农产品数字经济整体竞争力。

This paper explains the connotation of the fresh agricultural product supply chain under the digital economy,explores the advantages of digital economy empowerment,the current situation and restrictive factors of the development of dual-channel supply chain,etc.Besides,based on the practice of agricultural product supply chain in Taizhou,Zhejiang,the operation analysis was carried out.Under the empowerment of the digital economy,put forward upgrading and optimization strategies such as the co-construction of the whole chain of the dual-channel supply chain of agricultural products,building an information traceability platform,improving standardized management and strengthening supporting service capabilities,which provides a model for the development of the digital economy of fresh agricultural products and promotes the overall digital economy of agricultural products.