冰雪旅游偏好与开发导向研究——以辽宁省为例

Research on ice and snow tourism preference and development orientation—Taking Liaoning province as an example

通过发放调查问卷并开展实地调研,系统研究冰雪旅游消费者偏好。通过分析消费者的冰雪旅游决策动机、冰雪旅游目的地、冰雪旅游消费等方面,发现目前辽宁冰雪旅游发展中现存的主要问题包括冰雪旅游产品吸引力不足、冰雪旅游服务体系有待完善等。针对上述问题,提出冰雪旅游开发导向,包括持续提升冰雪旅游产品吸引力、不断完善冰雪旅游服务体系等,以期为冰雪经济高质量发展提供科学依据与理论支撑。

By issuing questionnaires and conducting field research,we systematically study the consumer preferences of ice and snow tourism.Through the analysis of consumers'decision-making motivation,ice and snow tourism destinations,ice and snow tourism consump⁃tion and other aspects,the existing major problems in the development of ice and snow tourism in Liaoning are found,including:insufficient attraction of ice and snow tourism products,ice and snow tourism service system to be improved.At the same time,in view of the above problems,the development orientation of ice and snow tourism is proposed,including:continuously improving the attraction of ice and snow tourism products,constantly improving the ice and snow tourism service system,etc.,in order to provide scientific basis and theoretical sup⁃port for the high-quality development of ice and snow economy.