青少年校外体育培训市场高质量发展研究

Researching on the High-quality Development of Youth outside School Sports Training Market

“双减”政策是为减轻学生校内课业负担、校外培训压力,减缓社会教育矛盾,平衡教育生态,实现学生全面发展的一项民生制度。伴随着“双减”政策的落地,青少年校外体育培训市场遇到了绝佳的发展机遇。采用文献资料、逻辑思维、政策分析法分析了青少年校外体育培训市场概念、高质量发展内涵及特征、机遇与困境、发展路径与趋势。结果显示:青少年校外体育培训市场应顺应我国新时代高质量发展要求,具有规模与效率统一、供需平衡、完善市场监管等高质量发展特征;青少年校外体育培训市场高质量发展面临着政策红利、市场需求、资本布局等有利因素,但也存在行业监管不力、经营模式单一、服务产品供给不足、师资力量缺乏等现实问题。提出了加强市场监管、转变运营模式、加强提质创新、建设人才队伍等青少年校外体育培训市场高质量发展的具体路径。集团化、品牌化、数字化、全产业链发展是青少年校外体育培训市场高质量发展的未来趋势。

This paper adopts the literature method,logical thinking method and policy analysis method which analyzes the definition of the outside school youth’s sports training market,the connotation and characteristics of high-quality development,the opportunities,difficulties,development path and trend outlook of the outside school’s sports training market.The results show that the outside school’s sports training market ought to comply with the requirements of high-quality development in the new era of China.The youth’s sports training market has characteristics of high-quality development such as scale and speed,balance of supply and demand,perfect market supervision;although the high-quality development of outside school youth’s sports training market is facing with three favorable factors:policy dividend,market demand,and capital distribution,there are existing problems such as weak industrial supervision,single business model,insufficient supply of service products,and inadequate teachers.In order to promote the high-quality development of the outside school youth’s sports training market,some specific paths such as enhancing market supervision,changing the operating model,strengthening the quality of improvement and innovation,and managing talents’team.Moreover,collectivization,branding,digitization,and covering whole industry-chain are the future trends of the high-quality development of the outside school youth’s sports training market.