“互联网+”背景下沧州营养食品行业信息化评价体系构建

Construction of Cangzhou Nutrition Food Industry Informatization Evaluation System Under the Background of“Internet+”

在“互联网+”的背景下,构建营养食品行业信息化评价体系,既是新的机遇,也是新的挑战。近年来,沧州营养食品行业在河北地区一系列政策的扶持之下,得到了快速发展。但是,当地营养食品行业的发展更多地依赖于传统模式,尤其是产品的推广及应用方式相较于其他地区落后。通过引入信息化技术手段,加快行业的信息化转型,利用信息化技术手段更好推广沧州地区的营养食品,是沧州营养食品行业的迫切需求。本文基于“互联网+”背景,将营养食品行业与信息化技术手段相结合,构建沧州营养食品企业信息化评价体系,通过信息发布、信息反馈、信息评价等技术手段,提高食品宣传、营销等,对营养食品行业的推广方式不断完善,同时促进沧州营养食品行业的健康发展。

Under the background of“Internet+”,it is not only a new opportunity but also a new challenge to construct the evaluation system of nutrition food industry informatization.In recent years,Cangzhou nutrition food industry has developed rapidly under the support of a series of policies in Hebei.However,the development of the local nutritious food industry is more dependent on the traditional mode,especially the promotion and application of products,which is relatively backward compared with other regions.It is the urgent demand of Cangzhou nutritional food industry to accelerate the transformation of the industry through the introduction of information technology and better promote the nutritional food in Cangzhou by using information technology.Based on the background of“Internet+”,this paper combines the nutrition food industry with information technology means to build Cangzhou nutrition food enterprise information evaluation system.Through information release,information feedback,information evaluation and other technical means,improve food publicity and marketing,constantly improve the promotion methods of the nutrition food industry,and promote the healthy development of the nutrition food industry in Cangzhou.