社会大数据融合的卷烟营销数据分析应用设想

Analysis and Application of Cigarette Marketing Data Integrated with Social Big Data

大数据分析技术目前已经在多个领域中完成了应用研究,卷烟市场营销部门在当前的市场经济条件中迫切需要进行变革升级,大数据分析技术为卷烟营销工作的发展升级带来全新的思路。本文研究并探讨了大数据分析在烟草市场销售管理中对客户服务、精细化销售、用户画像、品牌塑造、现代零售门店管理、物流配送、团队构建等方面的运用,希望为卷烟企业市场营销策略提供参考。

Big data analysis technology has been applied in many fields,and the cigarette marketing department needs to change and upgrade in the current market economy,big data analysis technology can bring new ideas to the development and upgrade of cigarette marketing.This paper studies and discusses the application of big data analysis in tobacco market sales management,such as customer service,fine sales,user portrait,Brand Building,modern retail store management,logistics distribution,team building,etc.,on this basis,the paper discusses the development trend and future business model of big data analysis in cigarette marketing,hoping to provide reference for cigarette companies'marketing strategy.