数字经济下的机会警觉性与商业模式创新的研究

Research of Opportunity Alertness and Business Model Innovation under Digital Economy

基于数字经济的视角,构建整合高管、数字、竞争、企业的商业模式创新模型,分别探究机会警觉性、数字机会识别能力和竞争张力对商业模式创新的影响关系,并创新地把竞争张力引入机会警觉性与商业模式创新之间的关系中。提出高管机会警觉性与商业模式创新显著正相关;机会警觉性对数字机会识别能力具有正向影响;数字机会识别能力对商业模式创新有正向影响,且数字机会识别在机会警觉性与商业模式创新之间具有中介作用;竞争张力正向调节机会警觉性与商业模式创新之间关系等命题。

based on the perspective of digital economy,this paper constructs a business model innovation model which integrates executive,digital,competition and enterprise.This paper explores the influence of opportunity alertness,digital opportunity recognition capability and competitive tension on business model innovation,and innovatively introduces competitive tension into the relationship between opportunity alertness and business model innovation.It is proposed that the executive opportunity alertness and business model innovation is a significant positive correlation;opportunity alertness has a positive effect on digital opportunity recognition capability;digital opportunity recognition capability has a positive effect on business model innovation,and digital opportunity recognition plays a mediating role between opportunity alertness and business model innovation;competitive tension is positive to regulate the relationship between the opportunity alertness and business model innovation.