新时代红色文化大众化传播的机遇、困境与对策

The Opportunity,Predicament and Countermeasures of the Popularization of Red Culture in the New Era

红色文化是中国共产党宝贵的精神财富。进入新时代,红色文化传播要面向大众,保护、管理和运用好红色文化这一时代的留声机,通过构建红色文化传播的当代实践与话语体系,抓住红色文化价值广泛认同、资源丰富多元、传播方式便捷的有利契机,克服各种内外部、主客观挑战,不断提高红色文化传播的实际到达率和现实影响力。

red culture is the Communist Party of China's precious spiritual wealth.In the new era,the red culture should be spread among the public to protect,manage and make good use of the red culture.In order to improve the effect and influence of red culture popularization,the contemporary practice and discourse system of red culture should be constructed by seizing the opportunity of wide recognition of the value of red culture,making full use of its rich resources and convenient ways of communication,and overcoming various internal and external,subjective and objective challenges.