体育赛事对郴州市旅游品牌塑造的影响研究

Research on the Influence of Sports Events on Tourism Brand Building in Chenzhou

体育赛事的举办能够促进城市旅游发展,提升经济效益,推动城市基础设施建设,塑造旅游城市品牌,但同时也会给城市带来一定的压力,比如交通、住宿、环境及物价等。该研究以郴州市飞天山百里丹霞徒步越野赛事对城市旅游品牌塑造影响为切入点,旨在进一步助推体育赛事对郴州市旅游品牌塑造的正面影响,实现体育赛事与旅游经济“开放、共享、绿色”协同发展。

The holding of sports events can promote the development of urban tourism,improve economic efficiency,promote the construction of urban infrastructure,build tourism city brands,but also bring certain pressures to the city,such as transportation,accommodation,environment and prices.This study takes the impact of the Mount Feitian Danxia Cross-Country Hiking Event in Chenzhou on urban tourism brand building as the starting point,and aims to further boost sports events to achieve the positive impact of tourism brand building in Chenzhou,and realize the"open,sharing and green"coordinated development of sports events and tourism economy.