集体记忆对传统技艺类非遗传承人遗产保护行为的影响机制

The Influence Mechanism of Collective Memoryon the Heritage Protection Behavior of Inheritors

以集体记忆理论为基础,引入中介变量地方认同和调节变量文化氛围,探讨传承人集体记忆对传统技艺遗产保护行为的影响机制。通过对惠安石雕传统技艺传承者的调查问卷数据分析,结果表明:传承人物质性集体记忆对遗产保护行为具有正向影响作用,非物质性集体记忆对遗产保护行为无影响作用;地方认同在物质性集体记忆与遗产保护行为之间存在部分中介作用,地方认同在非物质性集体记忆与遗产保护行为之间存在完全中介作用;文化氛围在地方认同与遗产保护行为之间存在显著的调节效应。丰富了集体记忆理论内容,扩充了地方理论的研究范畴,同时提出传统技艺类遗产的保护策略:唤起传承人集体记忆、强化传承人地方认同、营造遗产地文化氛围等,以促进非物质文化遗产保护与传承。

Based on the theory of collective memory,this study introduces the intermediary variable of local identity and the moderating variable of cultural atmosphere to explore the influence mechanism of inheritors’collective memory on the protection behavior of traditional craft heritage.Through the analysis of questionnaire data on inheritors of traditional Hui’an stone carving skills,it is found that:(1)the material collective memory of the inheritors has a positive effect on the heritage protection behavior,and the intangible collective memory has no effect on the heritage protection behavior;(2)local identity has a partial mediating effect between material collective memory and heritage protection behavior,while local identity has a complete mediating effect between intangible collective memory and heritage protection behavior;(3)The cultural atmosphere has a significant moderating effect between local identity and heritage protection behavior.moderating effect.This research enriches the content of collective memory theory and expands the research scope of local theory,at the same time,proposes protection strategies for traditional craftsmanship heritage:arousing the collective memory of inheritors,strengthening the local identity of inheritors,creating a cultural atmosphere of heritage sites,etc.,to promote the protection and inheritance of intangible cultural heritage.