近20年国际传播研究的国外研究趋势与本土启示——基于WOS(2000―2021)的文献计量分析

Research trends and local insights in international communication research abroad in the past 20 years

为进一步推进中国国际传播研究,使国内研究与国际相接轨,了解国外国际传播研究的现状具有重要意义。本研究运用CiteSpace与VOSviewer,对WOS数据库中的SSCI论文进行文献计量分析,从发文趋势、研究力量分布、热点研究主题以及研究脉络演化四个方面全面梳理传播学视域下的国外国际传播研究。结果表明:理论与学术发展、国际公关研究、传播技术影响研究、传播环境差异研究是当前的四大研究主题。结合国外研究经验,本文提出未来的国内研究应当通过以下四个途径进行提升:加强对国际社交媒体平台的关注、侧重受众研究、注重实证研究以及加强研究团队建设和跨国合作。

This study aims to provide a comprehensive understanding of the current status of international communication research abroad,in order to promote the development of international communication research in China and bring domestic research in line with international standards.Using bibliometric analysis tools such as CiteSpace and VOSviewer,this study analyzes SSCI papers in the WOS database from the aspects of trends in publication,distribution of research power,hot research themes,and evolution of research lineage.The study identifies theoretical and academic development,international public relations research,communication technology impact research,and communication environment difference research as the four major research themes at present.Based on foreign research experience,this paper proposes four approaches to enhance future domestic research,including strengthening attention to international social media platforms,focusing on audience research,emphasizing empirical research,and strengthening research team building and cross-country cooperation.