基于嘉绒藏族文化的旅游产品设计应用研究

Research on the Application of Tourism Product Design Based on Jiarong Tibetan Culture

以嘉绒藏族为研究对象,设计具有嘉绒藏族文化特色的旅游产品,展现藏族的多元文化魅力。在实地调研基础上,针对甲居藏寨旅游产品缺少嘉绒藏族文化特色的问题,对嘉绒藏族的四种文化表现进行整理和分析。从文化表现中选取设计元素,结合景区特征与场景,选定设计载体,并采用提取与组合、转译与变形、解构与重构的设计手法进行嘉绒藏族文创产品设计实践,在赋予旅游产品文化内涵的同时,满足游客的文化体验需求,增加嘉绒藏族文化的传播媒介。

Taking Jiarong Tibetan as the research object,the tourism products with the characteristics of Jiarong Tibetan culture are designed to demonstrate the multi-cultural charm of the Tibetan people.On the basis of field research,aiming at the lack of Jiarong Tibetan cultural characteristics in the tourism products of Jiaju Tibetan Village,this paper sorts out and analyzes the four cultural manifestations of Jiarong Tibetan.From the cultural performance of design elements,combined with the feature of the scenic spot and scene,the selected design carrier uses the extraction and combination,translation and deformation,deconstruction,and reconstruction Jiarong Tibetan culture and design methods of product design practice,while giving cultural connotation to tourism products,meeting the demand of tourists’experiences of culture,and increasing the Jiarong Tibetan culture medium.