从移民视角解读徽派马头墙形制文化传播

An Interpretation of the Cultural Communication of Huizhou Horse Head Wall from the Perspective of Immigrants

明清时期,徽派马头墙形制文化随着人口迁移的路线,从徽州向我国的东南、西南地区传播。以人口流动为切入点,以徽商为主的社会群体为传播途径,以各类建筑为传播媒介,结合传播学的传授关系剖析马头墙形制文化传播的过程和结果,研究徽州马头墙的文化传播效应由“直线型”马头墙逐步向“曲线型”风火墙的转变,探寻徽派马头墙形制文化在受传地形成的新范式与本体的渊源。

In the Ming and Qing Dynasties,the Huizhou horse-head wall culture has spread to the southeast and southwest China along with the migration.Taking the migration process as the cutting point and based on the conveying-receiving theories of communication,this paper studies the transmission process of the Huizhou horse-head wall culture and finds that Hui-merchants were the major disseminators and their buildings were the main media for spreading the horse-head wall culture.Besides,it also reveals the causation of conversion from the linear-style horse-head walls to the curve-style fire-like walls and regional factors leading to the new patterns of the horse-head wall culture.