摘要
Since December 2022,with the announcement of the 20 measures and the 10 new measures to guide national pandemic prevention and control,there has been a nationwide loosening policy on Covid control,which means that from 2023,the consumption era after three years of Covid prevention and control will inevitably enter the post-pandemic consumption era.In the post-pandemic era,therefore,it is wondered what characteristics and trends will the consumption of the cosmetic industry show,and this article will express personal predictions and analysis on these two issues.