泛娱乐主义的消费逻辑及其意识形态批判

The Consumption Logic and Ideological Criticism of Pan-entertainmentism

娱乐与消费之间存在天然的联系。泛娱乐主义在我国的传播和渗透,离不开消费逻辑的推波助澜。泛娱乐主义内含着一定的消费逻辑,消费景观催生泛娱乐主义,消费异化操纵泛娱乐生产,消费逐利渗透泛娱乐传播。消费逻辑操控下的泛娱乐主义陷入消费茧房,致使符码消费肢解理性消费观念,符码价值解构和谐文化意蕴,符码象征影响主流意识形态建设。为应对泛娱乐主义的消费逻辑,必须在意识形态维度对其进行深刻批判,坚定马克思主义信仰以抵制消费娱乐陷阱,增强主流意识形态传播力以引领娱乐消费文化,加强泛娱乐主义治理以培育良善价值观。

There is a natural link between entertainment and consumption.The spread and penetration of pan-entertainmentism in China cannot be separated from the push of consumption logic.Pan-entertainmentism embodies a certain logic of consumption and the consumption landscape has given rise to pan-entertainmentism theory.Consumption alienation manipulates pan-entertainment production,and consumption profit seeking permeates pan entertainment dissemination.Pan-entertainmentism under the control of consumption logic is caught in the cocoon of consumption,resulting in the dismemberment of rational consumption concepts by symbolic consumption,the deconstruction of harmonious cultural connotations by symbolic values,and the influence of symbolic symbols on the construction of mainstream ideology.To deal with the consumption logic of pan-entertainmentism,it is necessary to make a profound critique of it in the ideological dimension,resist the trap of consumption and entertainment by firmly believing in Marxism,lead the culture of entertainment and consumption by enhancing the communication power of mainstream ideology,and to cultivate good values by strengthening the governance of pan-entertainmentism.