“一带一路”倡议下民族传统体育文化对外传播策略

External Communication Strategy of National Traditional Sports Culture under“Belt and Road”Initiative

“一带一路”倡议下民族传统体育文化对外传播具有增进政策沟通、助力贸易畅通、夯实民心相通、弘扬优秀文化的价值;但存在对外传播理念滞后、对外传播资源有限、对外传播渠道单一、对外传播队伍薄弱的困境;应采用转变理念、优化供给、丰富载体、贴近受众等策略,以提升民族传统体育文化对外传播影响力。

The external communication of national traditional sports culture under“Belt and Road”initia⁃tive has the value of promoting policy communication,facilitating smooth trade,consolidating communica⁃tion and promoting excellent culture.However,there are some difficulties,such as lagging external commu⁃nication ideas,limited external communication resources,single external communication channels and weak external communication teams.We should adopt strategies such as changing ideas,optimizing supplies,enriching carriers and getting close to the audience to improve the external communication effect of national traditional sports culture.