全媒体时代思想政治教育话语的转换路径

Transformation path of ideological and political educationdiscourse in the omnimedia era

全媒体时代,推动思想政治教育话语转换需要教育者把握全媒体的信息传播规律,根据教育情景的特点和要求以及受教育者的需要和习惯,调适和改变原有的话语方式,用受教育者更愿意和更乐于接受的话语来表达和传递教育内容。全媒体时代思想政治教育话语的转换路径,一是要着眼于思想政治教育话语的队伍建设,增强话语主体的理论阐释水平、提升话语创新能力、转变话语表达方式,以此来应对全媒体时代去中心化带来的风险挑战;二是要不断提升思想政治教育话语内容质量、丰富话语创新形式,深入推进学术话语与大众话语的融合、主流话语与网络话语的协同、叙事话语与情感话语的互补,积极探索既严肃认真又生动活泼、既有统一意志又能凸显个性的叙事风格;三是要围绕思想政治教育话语的环境建设,通过营造良好的言内语境和言外语境,发挥全媒体“全程、全息、全员、全效”的优势,完善话语监管机制等方式,着力破解语言环境和非语言环境中存在的问题,处理好现实环境和虚拟环境之间的矛盾,以达到思想政治教育话语的转化效果,不断提升思想政治教育的吸引力、感染力和说服力。

In the omnimedia era,promoting the discourse transformation of ideological and political education refers to educators adapting and changing their original discourse methods based on the characteristics and requirements of educational scenarios,as well as the needs and habits of learners,while grasping the laws of information dissemination through omnimedia.In order to solve this problem,we can start from the constituent elements of ideological and political education discourse to seize the new opportunities created by omnimedia technology.Firstly,we should focus on the team building of ideological and political education discourse,such as enhancing the theoretical interpretation level of discourse subjects,improving discourse innovation ability,and changing discourse expression methods,in order to deal with the risks and challenges caused by the decentralization in the era of omnimedia.Secondly,based on the innovation of the content quality and form of ideological and political education discourse,we should constantly promote the integration of academic discourse and public discourse,the coordination of mainstream discourse and online discourse,and the complementarity of narrative discourse and emotional discourse.We should actively explore a serious and lively narrative style that combines the common will and personality characteristics.The point of finally is to focus on the environment of ideological and political education discourse,by creating a good internal and external context,exert the advantages of the omnimedia of“full process,holographic,full staff,and full effectiveness”,and improving discourse supervision mechanisms,we strive to solve the problems that exist in the language environment and non-linguistic context,and handle the contradictions between the real environment and the virtual network environment.This can achieve the transformation effect of ideological and political education discourse,also can continuously enhance the attractiveness,infectivity,and persuasiveness of ideological and political education.