城市文化背景下的吉祥物形象设计与传播

Mascot Image Design and Dissemination in the Context of Urban Culture

随着城市旅游业的发展,吉祥物成为城市形象的传播者,逐渐被大众广泛接受。从吉祥物的发展历程探析,大多数吉祥物以商业会展、奥运会赛事和当地企业文化的形式出现,而以城市自身历史文化为设计理念的吉祥物数量较少。因此本文主要分析我国城市吉祥物现存状况,探索城市文化元素在吉祥物中的表达原则,再合理利用多媒体方式进行有效传播。

With the development of urban tourism,mascots have become the disseminators of urban image,and gradually accepted by the public.Most of the mascots are in the form of trade fairs,Olympic sporting event and local corporate culture,while the number of mascots designed with the city's own history and culture is relatively small.Therefore this article mainly analyzes our country city mascot present situation,explores the city culture element in the mascot expression principle,again uses the multi-media way to carry on the effective dissemination.