基于视觉传达的平面设计艺术审美表现策略

The Aesthetic Representation Strategy of Graphic Design Art Based on Visual Communication

平面设计所涉及的范围相对较广,不仅包含美术,也包含心理学以及传播学等学科。在实际设计中,通过多样化的表现手法,将文字、图像以及符号等进行创新加工、排版和处理,从而为人们呈现出美的事物设计,满足人们的审美需求。视觉传达是一种信息传递的方式,能够根据人们的需求提供多元化的视觉形象,从而有效激发人们了解与探索的兴趣,进而产生购买的欲望。所以,在平面设计过程中,要从人们的需求出发,充分考虑视觉要素的作用以及审美的关系,让人们在观赏作品时能够享得到精神上的愉悦。基于此,本文对平面设计的艺术审美特征以及相关元素进行论述,并提出基于视觉传达的平面设计艺术审美表现策略,为相关工作从业者提供可参考的建议。

Graphic design is relatively wide,not only contains art,but also contains psychology and communication disciplines,in practical design,through the diversification of expression,innovative characters,images,and symbols,typesetting and processing,to present a beautiful design for people,meet people's aesthetic needs.Visual communication is a way of information transmission,which can provide diversified visual images according to people's needs,so as to effectively stimulate people's interest in understanding and exploration,and then generate the desire to buy.Therefore,in the process of graphic design,we should start from people's needs,fully consider the role of visual elements and the aesthetic relationship,so that people can enjoy the spiritual pleasure when viewing the works.Based on this,this paper will first discuss the artistic aesthetic characteristics and related elements of graphic design,and put forward the artistic aesthetic expression strategy of graphic design art based on visual communication,so as to provide reference suggestions for relevant practitioners.