广府祠堂文化视域下的乡村品牌IP设计探索

Exploration of Rural Brand IP Design from the Perspective of Guangfu Ancestral Hall Culture

本文以广州白云区南村为例,探讨乡村品牌IP的设计方法和策略,以促进乡村振兴和文化保护。在乡村振兴战略和广府祠堂文化保护和传承发展的时代背景下,通过对广府祠堂文化的研究与提取,将元素与乡村文化IP形象结合,提高特色乡村的知名度,激发与增强乡村产业链的市场活力。

This article takes Nancun,Baiyun District,Guangzhou as an example to explore the design methods and strategies of rural brand IP,in order to promote rural revitalization and cultural protection.In the context of rural revitalization strategy and the protection,inheritance and development of Guangfu ancestral hall culture,through the research and extraction of Guangfu ancestral hall culture,the elements are combined with the IP image of rural culture to improve the visibility of characteristic villages and stimulate and enhance the market vitality of the rural industrial chain.