平度市新河非遗草编手工艺IP形象设计探究

Pingdu Xinhe Intangible Cultural Heritage Handicraft IP Image Design Exploration

本文通过深入平度市新河织梦空间博物馆与草编厂,了解新河非遗草编历史背景与发展现状。分析新河非遗草编工艺的艺术特点,提炼其在材质、图案、造型、配色等方面的独特元素进行IP形象的设计,更好地推广新河非遗草编工艺,让更多人了解其文化背后的故事,从而有效地树立民族文化的自信心。

This paper goes deep into the Xinhe Weaving Dream Space Museum and Straw Weaving Factory in Pingdu City to understand the historical background and development status of Xinhe intangible cultural heritage straw weaving.Analyze the artistic characteristics of Xinhe intangible cultural heritage straw weaving technology,refine its unique elements in materials,patterns,shapes,color matching and other aspects for IP image design,better promote Xinhe intangible cultural heritage straw weaving technology,let more people understand the story behind its culture,so as to effectively establish the self-confidence of national culture.