基于情感互动模型的APP交互设计研究--以“周沫儿”为例

Research on APP Interaction Design Based on Emotional Interaction Model--Taking“Zhou Mo'er”as an Example

移动互联网的革新和智能手机的普及促进了APP交互设计的发展,但目前用户不再单纯地追求手机应用程序的功能性,而开始注重手机应用程序交互设计的情感化,因此在保证APP基本功能的同时如何满足用户情感需求成为现在急需解决的问题。文章以用户为中心,分析了用户情感需求的3个层次,并通过构建情感互动模型,从情感互动、人机交互、情感体验3个层面梳理了用户与设计师之间的情感互动过程。最终针对APP产品的情感化交互设计提出了六项交互表达策略,以激发用户产生积极的情感,增强产品的使用黏性。

The innovation of mobile Internet and the popularity of smart phones have promoted the development of APP interaction design.However,at present,users no longer simply pursue the functionality of mobile applications,but start to pay attention to the emotional interaction design of mobile applications.Therefore,how to meet the emotional needs of users while ensuring the basic functions of apps has become a continuing problem.This paper takes users as the center,analyzes the three levels of users'emotional needs,and combs the emotional interaction process between users and designers from the three levels of emotional interaction,human-computer interaction and emotional experience through the construction of emotional interaction model.Finally,six interactive expression strategies are proposed for the emotional interaction design of APP products,so as to stimulate users to generate positive emotions and enhance the stickiness of the use of products.