基于情感化理论的视觉传达设计策略研究

Study on Visual Communication Design Strategy Based on Emotion Theory

视觉传达设计主要是为了给人们带来良好的情感体验,在这一背景下相关设计人员需要加强对情感化理论的科学利用,在原有视觉传达设计之上进行良好的创新及改进,更好地与人们的情感特点相结合,密切情感化和视觉传达作品之间的相互联系。使各个设计方案能够变得更加科学,为人们带来独特性的观赏体验。本文将基于情感化理论的视觉传达设计策略展开研究。

Visual communication design is mainly to bring people good emotional experience,under the background of relevant designers need to strengthen the scientific use of emotional theory,on the original visual communication design of good innovation and improvement,better combined with people's emotional characteristics,close emotional and visual communication between works.Make each design scheme can become more scientific,to bring people a unique viewing experience.This paper studies the visual communication design strategy based on the emotion theory.