线上演播:舞台艺术数字化传播的新思路

Online Performance Broadcast:New Ideas for the Digital Communication of Stage Arts

线上演播是数字化背景下传统舞台演出行业与新一轮科技应用浪潮碰撞出的新型文化业态。我国舞台艺术在数字化传播方面的探索主要经历了“高清录制”和“线上演播”两个阶段,并正朝着线下演出与线上演播并举的“双演”融合创新模式演进。“双演”融合对演艺产业链数字化革新的赋能主要包括:引导演艺机构开发新品种、搭建舞台演出宣发新模式、升级舞台演出演播新空间、拓宽舞台演出盈利新渠道。“双演”融合发展目前还存在一系列现实问题,需要从创新内容生产、加强专业合作、重视版权开发、创新管理方式、加强人才保障等几个方面重点推进,同时还要进一步思考科技赋能与艺术本体的关系,构建良性的数字化演出演播生态。

Online broadcast of performances is this new cultural norm formed in the industry against the backdrop of digitalization as the traditional stage performance industry and the new wave of technological applications collide.The exploration of digital communication in stage arts has gone through two stages—"high-definition recording"and"online broadcasting".Now it is evolving towards the innovative and integrated"duo"model that merges online broadcast and offline performance.This online-offline"duo"model empowers thedigital transformation and innovation of the performing arts industry chain by guiding performing arts institutions to diversify,creating a new model for stage performance publicity and dissemination,advancing intonew territory for stage performance broadcasting,and expanding the channels for stage performance to generate profit.The"duo"model faces certain realistic problemsas well and must focus on promoting the production of innovative content,strengthening professional cooperation,attaching importance to copyright development,innovating management methods and strengthening talent protection.At the same time,we should further consider the relationship between technology empowerment and art ontology,building a healthy digital performance broadcasting ecology.