危机语境下中国出版职业社群的回应话语谱系及其结构性张力

The Response Discourse Spectrum and Its Structural Tension in China’s Publishing Community in the Context of Crisis

在出版业面临的多重危机背景下,中国图书出版从业者作为一个职业社群围绕图书出版业的生存、发展与实践生产了大量职业话语。研究发现,面对危机议题,出版从业者生成了怀旧、告别、坚守和创新四种主导性的回应话语,共同构成了中国出版业复杂的危机回应话语谱系。而构成该话语谱系的原因则是出版业内部关于告别时刻与未竟理想、路径依赖与制度创新、市场逻辑与审美逻辑、划分边界与弥合边界的四重结构性张力。话语建构的过程及其背后的张力代表了出版从业者重新定位社会角色、重建职业意义和文化实践的努力及其决定性因素。

In the context of multiple crises facing the publishing industry,Chinese book publishers,as a professional community,have produced a lot of professional discourse around the survival,development and practice of the book publishing industry.It is found that in the face of crisis issues,publishers generate four dominant response discourses of nostalgia,farewell,persistence and innovation,which together constitute the complex response discourse pedigree of China’s publishing professional community.The cause of this discourse pedigrees is the four-fold structural tension within the publishing industry,which is about farewell time and unfulfilled ideal,path dependence and institutional innovation,market logic and aesthetic logic,boundary demarcation and boundary bridging.The process of discourse construction and the structural tension behind it all represent the efforts of publishing practitioners to reposition their social roles,rebuild their professional significance and cultural practices,and their determinants.