广告设计行业面对生成式AI的应对策略

Strategies for the Advertising Design Industry to Cope with Generative AI

分析AI生成广告作品的精细化与高效率对市场和从业人员的影响,为了使AI更好地服务于广告行业,文章针对创意人才提出新的要求,并对行业发展提供相应策略。

This paper analyses the impact on the market and practitioners of the refinement and effi ciency of AI-generated advertising works.To make AI better serve the advertising industry,the paper put new demands on creative talents and suggest coping strategies to the industry.