我国冬奥遗址公园旅游吸引力评价研究——以新首钢园区为例

The Research on Tourist Attraction Evaluation of Chinese Winter Olympic Legacy Park——Take the New Shougang Park as an Example

从游客角度出发,借助国际经验,以新首钢园区为例,运用模糊综合评价法探究我国冬奥遗址公园吸引力的影响因子。实证研究结果表明:国冬奥遗址公园对游客产生吸引力共有7个方面的资源,其中景观资源吸引力最大,随后依次是赛事资源、教育资源、奥运资源、休闲资源、节事活动资源以及配套服务资源。据此新首钢园区应融合工业元素、优化生态环境;汇集冬奥资源、打造品牌赛事;挖掘教育潜力、传播奥运文化;加速商圈打造、塑造特色IP,从而提升其旅游吸引力,开拓市场。

The research carries out from the perspective of tourists perception and follows the international experience,taking The New Shougang Park as an example,uses the fuzzy comprehensive evaluation method to explore the influence factor of attraction of the Winter Olympic Legacy Park.The empirical results show that the resources of Winter Olympic Legacy Park in 7 aspects will attract tourists,among which the landscape resources are the most attractive,followed by the event resources,education resources,Olympic resources,leisure resources,festival activities resources and supporting services resources.Therefore,the new Shougang Park should integrate industrial elements,optimize ecological environment,gather Winter Olympic resources,build brand events,tap educational potential,spread Olympic culture,accelerate the building of business circles,shaping special IP,thus enhancing its tourist attraction and to expand the market.