杭州寺庙文创周边设计元素解析

Analysis of Design Elements Around Cultural and Creative Temples in Hangzhou

本文从“寺庙打卡热”现象入手,选取杭州寺庙文创周边设计为分析对象,从美学传播的视角深入分析了寺庙文创周边产品的设计元素,为传统文化景区文旅创新提供借鉴和参考。

Starting from the phenomenon of"temple check-in fever",this article selects the cultural and creative surrounding design of Hangzhou Temple as the analysis object,and deeply analyzes the design elements of the cultural and creative surrounding products of temples from the perspective of aesthetic communication,provides reference and inspiration for the cultural travel innovation of traditional cultural scenic spots.