依托文化旅游业,推动铸牢中华民族共同体意识——以西藏为例

Promoting the Sense of Community for the Chinese Nation from the Perspective of Cultural Tourism:Taking Tibet as the Example

“文化旅游”是旅游类型的一种分类范畴,核心在于“文化”,功能在于实现对文化资源的保护开发和文化价值的传播传承。处理好对文化的内涵解码、艺术化呈现和满足市场需求的商业运作后,旅游业的繁荣发展及其经济效益诉求自在其中。对于像西藏这样的边疆民族区域,以文化旅游承载铸牢中华民族共同体意识尤为重要。当前西藏文化旅游业中存在的典型问题包括“文化偏颇”、“文化浮掠”、“文化失真”等现象。从文化旅游业的特质、功能理论视角出发,可以得出应高度重视“树立共同体精神承载理念,重点开发共同体文化资源,打造共同体文化旅游品牌”的结论,从而实现“以文塑旅、以旅彰文”的发展目标。

Cultural tourism is a type of tourism category and culture is the core.The function of cultural tourism is to realize the protection and development of cultural resources and to transmit and inherit cultural values.The prosperous development of tourism and its economic benefit could be fulfilled by decoding the connotations of cultures properly,presenting the art of cultures and catering the demands of business operations.As an ethnic minority and border area,Tibet should forge the sense of community for the Chinese nation through its cultural tourism.The typical issues such as“culture bias”“local culture knowledge deficiency”and“culture distortion”exist in Tibetan cultural tourism.From the perspective of features and functionary theory,this article argues that establishing an ideology to bear the community spirit,exploiting community cultural resources and creating community cultural brand could contribute to the developing goal of“shaping the local tourism with local culture and enhancing the local culture through promoting the local tourism”.